Prospect pipeline, tour scheduling, follow-up, and member lifecycle management in one platform — built by membership professionals, for membership directors.
Most membership directors are running their pipeline in a general-purpose CRM built for B2B sales teams, a spreadsheet, or a club management system where prospects are an afterthought bolted onto billing. None of these match how a club actually sells: an inquiry, a conversation, a tour, a sponsor or committee step, a board approval, and then years of member engagement that determines whether they renew.
AshGro CRM is built around that lifecycle. Prospect stages reflect club membership sales, not enterprise software deals. Tours are first-class objects. Follow-up sequences are built for the cadence a club actually uses. And member records continue past the sale, so engagement and retention live in the same system as acquisition.
Plans start at $79.99 per month with a 30-day free trial. CRM Pro, at $129.99 per month, adds bulk email, unlimited templates, advanced reporting, and priority support.
AshGro CRM is available to private clubs anywhere in the world. Unlike our consulting, staffing, marketing, and training services — which are delivered to clubs in the United States — the software has no geographic restriction.
Every inquiry lands in a structured pipeline with stages that reflect how club membership actually progresses. You can see at a glance how many prospects are at each stage, how long they have been there, and which ones have gone quiet.
No prospect sits in an inbox. No follow-up depends on someone remembering.
Start a Free TrialAcquisition and retention are the same problem viewed from two ends, so they belong in one system. When a prospect becomes a member, the record continues — engagement, communications, and renewal context all stay in place.
That makes it possible to spot a disengaging member before renewal rather than after they have already decided to leave.
See It in ActionStandard dashboards cover pipeline volume, conversion by stage, lead source performance, and activity by team member. CRM Pro adds advanced reporting for clubs that need to slice the data further or present it to a board or committee.
The reports answer the questions club leadership actually asks: where are members coming from, what is our close rate, and is it improving.
View PlansThe CRM is the hub the rest of the AshGro system plugs into. The AI Club Concierge writes every website inquiry directly into it. Marketing campaigns route leads into it with their source attached. AshGro sales staff work inside it when running your membership sales.
Nothing needs manual re-entry, and nothing is stranded in a channel-specific tool.
Talk to Our TeamA membership CRM is a system for managing prospective and current members through the full membership lifecycle — capturing inquiries, tracking prospects through tours and follow-up, recording communication history, and continuing to manage the relationship after they join. A club-specific membership CRM reflects how club sales actually work, rather than adapting a generic B2B sales tool.
AshGro CRM starts at $79.99 per month and includes prospect pipeline management, member management, tour scheduling, follow-up tools, communication history, and standard reporting. CRM Pro is $129.99 per month and adds bulk email, unlimited templates, advanced reporting and analytics, and priority support. Both include a 30-day free trial with no setup fees.
General-purpose CRMs are built around B2B sales cycles and require significant configuration to model club membership — tours, sponsors, committee and board steps, membership categories, and post-join engagement. AshGro CRM ships with those concepts built in, so a membership director can use it without a consultant configuring it first.
No. The AI Club Concierge is sold as part of the CRM Pro bundle rather than with the base CRM. The two are tightly integrated — the Concierge writes inquiries directly into the CRM — but the Concierge is not included in the standalone CRM plans. Contact us for bundle pricing.
Yes. Both AshGro CRM and CRM Pro include a 30-day free trial. There are no setup fees and no long-term contract is required. Annual subscriptions are available.
Yes. AshGro CRM, CRM Pro, and the AI Club Concierge are available to private clubs anywhere in the world. AshGro's human-delivered services — consulting, sales staffing, club marketing, and sales training — are currently offered to clubs in the United States only.
A 24/7 website agent that answers prospect questions and writes every lead straight into your CRM.
Learn More →Campaigns that fill the CRM with qualified inquiries, tracked from first click to signed member.
Learn More →An AshGro professional working your pipeline inside the CRM, onsite or remote.
Learn More →No setup fees, no long-term contract. See whether it fits how your club sells.
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