A membership sales engine designed for your club — its culture, its market, and its goals. Built by people who have run membership at clubs, not by generalists.
Most private clubs do not have a membership problem so much as a systems problem. Inquiries arrive and go unanswered for days. Tours happen without a consistent structure. Follow-up depends on whoever happens to have time. Pricing was set years ago and has never been revisited against the market. Each of these is fixable — but only once someone maps the whole picture.
AshGro’s membership consulting starts with a full audit of how membership actually works at your club today, not how it is supposed to work on paper. From there we build a documented growth roadmap covering positioning, pricing, pipeline structure, staffing model, and technology — and we stay involved while your team puts it into practice.
We work with golf clubs, country clubs, tennis clubs, and multi-amenity private clubs across the United States. Every engagement is scoped to the club; there is no template plan.
We start by examining the full membership funnel — how inquiries arrive, how quickly they are answered, what happens on a tour, how follow-up is executed, and where prospects drop out. We review your CRM data, your pricing structure, your marketing sources, and your staffing model.
The output is a clear, unsentimental picture of where your membership pipeline is losing people and what each of those leaks is costing you annually.
Request an AuditFrom the audit we build a documented membership growth plan: target member profile, positioning against the clubs you actually compete with, category and pricing structure, pipeline stages, and the sales process that moves prospects through them.
The roadmap is sequenced and prioritized, so your team knows what to change first and what can wait — rather than receiving a hundred-page report that never gets implemented.
Talk Through Your GoalsInitiation fees and dues are the highest-leverage numbers at your club, and most clubs revisit them far too rarely. We evaluate your structure against your local competitive set, your waitlist dynamics, your attrition rate, and your capital needs.
The goal is a structure that supports the club financially without suppressing demand — and language your membership team can confidently defend in a tour conversation.
Review Your PricingA plan that no one executes is worth nothing. AshGro stays engaged after the roadmap is delivered — running regular check-ins with your membership team and leadership, tracking the metrics that matter, and adjusting as the market responds.
For clubs that want more hands-on help, consulting pairs naturally with our sales staffing and training engagements.
Start the ConversationAn AshGro consulting engagement includes a full membership sales audit, a documented growth roadmap covering positioning and pricing, pipeline and sales process design, staffing model evaluation, technology recommendations, and ongoing accountability support while your team implements the plan.
Consulting designs the system; staffing runs it. Consulting produces the strategy, process, pricing, and structure your team executes. Sales staffing places an AshGro professional at your club to do the selling directly. Many clubs start with consulting and add staffing once the plan is set.
The audit and roadmap phase typically runs several weeks depending on the size of your club and the state of your data. Implementation support is ongoing and scoped to the club. Contact us to discuss timing for your situation.
Golf clubs, country clubs, tennis clubs, and multi-amenity private clubs across the United States. Our team has led membership sales inside private clubs, so engagements are built around club culture and governance rather than generic sales theory.
Consulting is scoped to the club, based on size, the state of your current membership operation, and how much implementation support you want. Contact us for a quote.
Place an experienced AshGro sales professional at your club, onsite or remote, to run tours and closings.
Learn More →Digital advertising and lead generation campaigns built to fill the top of your membership pipeline.
Learn More →Practical training that turns your existing membership and event staff into confident closers.
Learn More →Let's start with an honest look at how membership works at your club today.
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